Mixtape!
There’s nothing quite like the past to provoke both feelings of joy and nostalgia. But for these 6 old marketing tools, updated for the emerging economy, there’s no time like the present. We talk through how each marketing tool has been updated to resonate with modern audiences, and how you can use them right now, today.
Read MoreSpaghetti salad
Customer journeys. Many brands treat them like clear, straightforward affairs. In reality, most customer journeys look more like spaghetti salad: interwoven, doubling back on themselves, difficult to tell where one piece ends, and another begins. We talk through some of the questions customers will ask at different stages of the process.
Read MoreGROWING PAINS
Not all brand growth is the same. There are some key revenue ceilings that many brands hit, but nothing changes internally or with their marketing. That can signal problems down the line. We take a look at the 4 Revenue Ceilings and what they mean for your brand’s marketing, strategy, and internal structure.
Read MoreIs This Thing On?
How in the heck do you know if your marketing is actually working? LeadGeners point to their leads. Bottom-liners point to their profits. Blog geeks (go easy on the blog geeks, yeah?) point to their page hits. But are any of these (or all of these) actually measures of marketing that are working? We DEMAND an answer.
Read MoreWhy Is Everyone Saying “DemandGen?”
Brands looking to escape the vortex of LeadGen habits, especially in a post-attribution world, are looking to DemandGen as a beacon of hope. But is it actually anything new? Or just another marketing trend trying to gain attention and followers? We sort through the demand for DemandGen and highlight whether brands should make the switch.
Read MoreTurning Employees Into Brand Ambassadors
We’ve all had the dream of hiring or finding an employee whose online presence becomes a boon for the brand. A unicorn who increases reputation and revenue through their network. But what if unicorns were real? Would you know how to lead one? How about a whole team of them? We give you 6 Tips for helping your employees become the kind of brand ambassadors you’ve only dreamed of.
Read MoreSell Your Soul: 10 Ways Leadgen Can Ruin Your Brand’s Reputation
Leadgen has been wildly popular since the early days of attribution. But now, with attribution dying a slow death, is Leadgen still the best way to grow your business? And more importantly, can it hurt your brand’s reputation?
Read MoreThe Funnel Is Dead, Long Live The Funnel
Marketers love to declare the death of the funnel. But when asked what new solutions they might have to address today’s marketing needs, too often their response is: A new funnel! The answer is not a new funnel. The answer isn’t even a marketing strategy. The answer starts with understanding and committing to your revenue strategy.
Read MoreEvery Future Needs A Funeral
Brand leaders and C-suite executives have a tendency to stay in business plans, strategies, designs, campaigns, and other activities longer than is profitable or productive, because of the money or energy or reputation already sunk in it. We spend some time talking about how leaders can break the cycle.
Read MoreChampagne Outcomes
How do you know the KPIs and marketing metrics you’re using are the right ones? We’ll give you 10 steps to consider when you’re building out your brand’s metrics, and why celebrating the right accomplishments can boost your brand’s productivity and output.
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