How Web 2.0 Destroyed the World
TRUST, it’s the hardest thing to find these days. Turns out the way we use the old WWW has a whole lot to do with it, particularly a revolution that is now in its twilight called Web 2.0. If your business is on the hunt for trust, read more.
Read MoreThe Trend Giveth and the Trend Taketh Away
We’ve watched a number of high-profile brands take hits to their reputation, customer retention, and bottom line this past year. And the reason for it? Trend-chasing. We’ll give you 3 reasons trend chasing is a bad idea, especially as a primary strategy. And 1 thing you can actually learn from trends.
Read MoreIs Marketing Doing The Wrong Job?
Many marketers and marketing departments are doing the wrong job, and have been for awhile now. What’s a CEO to do? Get clear on marketing’s real job, and how to track whether it’s succeeding. You can find ideas on both right here.
Read MoreThe Subscription Illusion
Many brands who have subscription services, believe their customers are loyal. But are these subscription services actually producing customer loyalty, or is something else going on?
Read MoreStand Out
In the emerging economy, how brands attract attention has fundamentally changed (for the better). Now, instead of all-out advertising grabs, brands are learning to create something healthier, and more customer-focused. But what that looks like, and the strategy that governs its use is dependant on your industry and your brand’s place in it. We break it all down!
Read MoreOnly The Few
The world of the business has unquestionably changed, propelling brands and their leaders into an emerging economy that only a few are ready for. What are the signposts of such a world, and how do brands make the most of their spot in it?
Read MoreGrowth Spurt
The problem of commoditization plagues many industries but seems prevalent especially in emerging ones. For the cannabis industry, the blessing of growth the past 10 years, has seemed precipitously followed by a rapid curse of commoditization, thwarting its attempts at shaking its old stigmas and capturing mass audiences. How do brands break out of the status quo? Differentiation.
Read MoreFollow The Leader
2021 saw the demise of attribution, rise of D2C to an epic scale, and a reinvention of what a transparent brand should look like if it wants to reach customers. Now 2022 promises even more change, and the need for brave brand leaders has never been more necessary. We lay out the case for courage and risk taking – the only way to stay competitive in 2022.
Read MoreScrubbed
When cosmetics-giant Lush walked away from Social Media last week, they chose an uncertain future over one that could potentially hurt their customer. The catalyst was social media, but the choice had been made long ago. We break down a few of the lessons for brands in Lush’s decision, as well as whether brands should continue to engage with social media and how to navigate the murky waters.
Read MoreFlame Broiled
Burger King has had an abysmal 2021, which apexed last month with the exit of a fourth marketing executive in this calendar year. How exactly did Burger King squander the promise of a 2020 that saw rising revenue and renewed appreciation? By trying to attract the wrong customer. We offer a cautionary tale to all brands looking to grow, especially those in emerging spaces.
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