Brand Strategy
WHAT MARKETING’S NOT TELLING YOU: Vol 2
We know it’s sometimes easier to fix problems that are superficial, rather than deep-seated core issues. It’s human to avoid problems, and we’re often encouraged to do so. But CEOs don’t have the luxury of avoiding problems – REAL problems. And too often, the marketing department is asked to fix something, that’s not the real problem. The solution?
Read MoreEvery Future Needs A Funeral
Brand leaders and C-suite executives have a tendency to stay in business plans, strategies, designs, campaigns, and other activities longer than is profitable or productive, because of the money or energy or reputation already sunk in it. We spend some time talking about how leaders can break the cycle.
Read MoreHow Web 2.0 Destroyed the World
TRUST, it’s the hardest thing to find these days. Turns out the way we use the old WWW has a whole lot to do with it, particularly a revolution that is now in its twilight called Web 2.0. If your business is on the hunt for trust, read more.
Read MoreThe Trend Giveth and the Trend Taketh Away
We’ve watched a number of high-profile brands take hits to their reputation, customer retention, and bottom line this past year. And the reason for it? Trend-chasing. We’ll give you 3 reasons trend chasing is a bad idea, especially as a primary strategy. And 1 thing you can actually learn from trends.
Read MoreThe Subscription Illusion
Many brands who have subscription services, believe their customers are loyal. But are these subscription services actually producing customer loyalty, or is something else going on?
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