Customer
Why Is Everyone Saying “DemandGen?”
Brands looking to escape the vortex of LeadGen habits, especially in a post-attribution world, are looking to DemandGen as a beacon of hope. But is it actually anything new? Or just another marketing trend trying to gain attention and followers? We sort through the demand for DemandGen and highlight whether brands should make the switch.
Read MoreHow Web 2.0 Destroyed the World
TRUST, it’s the hardest thing to find these days. Turns out the way we use the old WWW has a whole lot to do with it, particularly a revolution that is now in its twilight called Web 2.0. If your business is on the hunt for trust, read more.
Read MoreThe Trend Giveth and the Trend Taketh Away
We’ve watched a number of high-profile brands take hits to their reputation, customer retention, and bottom line this past year. And the reason for it? Trend-chasing. We’ll give you 3 reasons trend chasing is a bad idea, especially as a primary strategy. And 1 thing you can actually learn from trends.
Read MoreFlame Broiled
Burger King has had an abysmal 2021, which apexed last month with the exit of a fourth marketing executive in this calendar year. How exactly did Burger King squander the promise of a 2020 that saw rising revenue and renewed appreciation? By trying to attract the wrong customer. We offer a cautionary tale to all brands looking to grow, especially those in emerging spaces.
Read MoreYou Get The Customers You Love
Tragically, many brands don’t care for their clients beyond what they might get out of them. But learning to love your customers, and centering them and their needs might be the most powerful thing you could do to grow your business.
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