Marketing
Is Marketing Doing The Wrong Job?
Many marketers and marketing departments are doing the wrong job, and have been for awhile now. What’s a CEO to do? Get clear on marketing’s real job, and how to track whether it’s succeeding. You can find ideas on both right here.
Read MoreStand Out
In the emerging economy, how brands attract attention has fundamentally changed (for the better). Now, instead of all-out advertising grabs, brands are learning to create something healthier, and more customer-focused. But what that looks like, and the strategy that governs its use is dependant on your industry and your brand’s place in it. We break it all down!
Read MoreFollow The Leader
2021 saw the demise of attribution, rise of D2C to an epic scale, and a reinvention of what a transparent brand should look like if it wants to reach customers. Now 2022 promises even more change, and the need for brave brand leaders has never been more necessary. We lay out the case for courage and risk taking – the only way to stay competitive in 2022.
Read MoreDoes Your Brand Cost More Than It’s Worth?
Almost every brand has a hidden “tax” that the rest of the company is paying. It could be a flagging part of their reputation, a dwindling product, a CEO’s pet project, or something even more difficult to see. But it’s there. How do you identify it? We’re going to give you a tool for that.
Read MoreBrands Go Back Outside To Play
No matter how accessible digital spaces become for consumers, the truth is that there will always be a need and desire for brand interactions in the real world. Which should your brand be focusing on?
Read MoreThe Future Of Marketing Is Mercantile
The old methods of transactional marketing, widely used and abused for the past 20 years, have died a slow and painful death. In their ashes, something new in marketing is growing – something timeless, with roots in the era of face-to-face interaction, when reputation, community, and care were king and authentic relationships were a teaser of the future.
Read MoreGetting To Scale
Do you even lift, bro? Brands with synthetically pumped-up marketing muscles are cropping up more and more these days. But how long can they last? And is there another way to meet this fast-paced consumer market without relying on a hollow brand physique? The answer is yes.
Read MoreYou Get The Customers You Love
Tragically, many brands don’t care for their clients beyond what they might get out of them. But learning to love your customers, and centering them and their needs might be the most powerful thing you could do to grow your business.
Read MoreWhy Marketing Sucks… But Doesn’t Have To
A fire has come in the marketing landscape, burning down the cheap, fast, and dishonest ways of the past. In its wake, something new will grow up. But what is that thing?
Read MoreDeath to Our Heroes
Creative Director Christophe Laurenceau knows the exquisite pain of watching his business heroes actively work against the best interest of their followers. And he’s done with it. His thoughts, and the antidote to influencer bullshit, inside.
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