Org Design
5 Things CEOs Do to Undermine Marketing
CEOs and their peers in the C-suite want marketing to do more and do better. Likewise, marketers want to see their work valued and work within their zone of strength.
But all too often, particularly in mid-market service firms like tech, wealth, and education, the Clash between executive culture and marketing culture enflames tension and frustration, dampening results.
Read MoreTurning Employees Into Brand Ambassadors
We’ve all had the dream of hiring or finding an employee whose online presence becomes a boon for the brand. A unicorn who increases reputation and revenue through their network. But what if unicorns were real? Would you know how to lead one? How about a whole team of them? We give you 6 Tips for helping your employees become the kind of brand ambassadors you’ve only dreamed of.
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