Point of View
POV: The Next Great Competitive Advantage
Intellectual capital is the next great competitive edge. Businesses that harness it are not just responsive to market changes but creators of them, driving innovation. Through their investments in human capital, relational capital, and structural capital they will become the stewards of wisdom, trust, and culture.
Read MoreContent is easy and other lies
In the late-stage digital marketing landscape, content is king. Brands everywhere have begun to realize that they will need to provide content to their customers to keep them engaged and generate revenue. But marketing gurus and ad agencies seem to talk about content like it’s easy. Like anyone can do it. So why is it so hard then? The answers, and ways to produce better content, inside.
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