How Web 2.0 Destroyed the World

TRUST, it’s the hardest thing to find these days. Turns out the way we use the old WWW has a whole lot to do with it, particularly a revolution that is now in its twilight called Web 2.0. If your business is on the hunt for trust, read more.

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The Trend Giveth and the Trend Taketh Away

We’ve watched a number of high-profile brands take hits to their reputation, customer retention, and bottom line this past year. And the reason for it? Trend-chasing. We’ll give you 3 reasons trend chasing is a bad idea, especially as a primary strategy. And 1 thing you can actually learn from trends.

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The Subscription Illusion

Many brands who have subscription services, believe their customers are loyal. But are these subscription services actually producing customer loyalty, or is something else going on?

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