Revenue Strategy
Content is easy and other lies
In the late-stage digital marketing landscape, content is king. Brands everywhere have begun to realize that they will need to provide content to their customers to keep them engaged and generate revenue. But marketing gurus and ad agencies seem to talk about content like it’s easy. Like anyone can do it. So why is it so hard then? The answers, and ways to produce better content, inside.
Read MoreWhy Does Everything look like canva?
Like many other new tech solutions, Canva seems poised to revolutionize brand design and marketing with simplicity. But is it actually doing the work design should be doing? What should CEOs, conscience of every penny they’re spending, do to maximize their design?
Read MoreDoes This work?
A few months back we stumbled across a series of ads for the state of Nebraska, that we hated. We thought they sucked and were going to write a piece about that. Until we found out that the ad was an unmitigated success. What did we get wrong, that the state of Nebraska got right?
Read MorePeople like me do stuff like this
Many brands only have a vague sense of who their ideal customer is, and even more of them are unsure of how to speak a language that centers their customer, rather than themselves. We’ll break down some ideas for how to find your ideal customer, and speak straight to them, in this piece.
Read MoreMixtape!
There’s nothing quite like the past to provoke both feelings of joy and nostalgia. But for these 6 old marketing tools, updated for the emerging economy, there’s no time like the present. We talk through how each marketing tool has been updated to resonate with modern audiences, and how you can use them right now, today.
Read MoreIs This Thing On?
How in the heck do you know if your marketing is actually working? LeadGeners point to their leads. Bottom-liners point to their profits. Blog geeks (go easy on the blog geeks, yeah?) point to their page hits. But are any of these (or all of these) actually measures of marketing that are working? We DEMAND an answer.
Read MoreWhy Is Everyone Saying “DemandGen?”
Brands looking to escape the vortex of LeadGen habits, especially in a post-attribution world, are looking to DemandGen as a beacon of hope. But is it actually anything new? Or just another marketing trend trying to gain attention and followers? We sort through the demand for DemandGen and highlight whether brands should make the switch.
Read MoreSell Your Soul: 10 Ways Leadgen Can Ruin Your Brand’s Reputation
Leadgen has been wildly popular since the early days of attribution. But now, with attribution dying a slow death, is Leadgen still the best way to grow your business? And more importantly, can it hurt your brand’s reputation?
Read MoreThe Funnel Is Dead, Long Live The Funnel
Marketers love to declare the death of the funnel. But when asked what new solutions they might have to address today’s marketing needs, too often their response is: A new funnel! The answer is not a new funnel. The answer isn’t even a marketing strategy. The answer starts with understanding and committing to your revenue strategy.
Read MoreIs Marketing Doing The Wrong Job?
Many marketers and marketing departments are doing the wrong job, and have been for awhile now. What’s a CEO to do? Get clear on marketing’s real job, and how to track whether it’s succeeding. You can find ideas on both right here.
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