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Coming from a toxic work history crippled by overuse of the word “Yes”, Creative Director Christophe Laurenceau has cultivated the use of a word that can return freedom and sanity to creatives all over. That word is “No”.

Mental Health Awareness Month is coming to a close. But sometimes our need for healing, joy, or hope extend further than a month. Here are some helpful tips if you find yourself still working on some self-care for every month of the year.

When Dr. Zac Watkins of Platform Health was creating his new brand, he knew he wanted something engaging and exciting for people to experience. But the challenges associated with creating his new brand turned out to be different than he expected.

We’ve all gotten shoddy “swag” direct from businesses or through the mail. These supposed gifts are meant to endear us to the brand and make us more likely to shop with them again. But what if the swag is crap? How do we pick items and create truly memorable, valuable, swag boxes that end up in customer’s hearts, rather than their garbage bins?

A quick look at CultureCraft’s creative process as implemented through the rebranding of The LiveWell Clinic into Platform Health. The subsequent rebrand and corresponding elements have brought new vitality and clientele to Platform Health, despite a year of COVID and distanced services.

A couple of weeks ago, we argued that the world needs better blogs – which is to say, the world needs more good words. And for the world to get that, it needs better writers. If you happen to be one of those writers, or someone looking to find a better writer, the following guidelines will hopefully prove useful.

So many brands and companies are rebranding these days. And maybe you’ve started to wonder if it’s time you rebranded as well. Who doesn’t love a fresh look? But is it really necessary, or just a trend?

In the last year, Direct To Consumer selling has exploded across multiple platforms. People, with time on their hands and nowhere to go, sought products and experiences that could come to them, subverting the old retail model and creating an expansive playground for brands. But how do brands take advantage of this growing space and make the most of a buyer’s interest and goodwill?

For a long time, “the funnel” has permeated sales and marketing with promises of a sequential buyer journey whose last step could be exploited to increase sales. The problem? It’s misguided. And it can destroy a brand. What’s the way out?

Social media has been a powerhouse for quite some time – but there are still a lot of businesses and brands that aren’t quite sure how to leverage social media to help attract prospective clients and engage different audiences. We talk you through a few ways that your business can get the most out of social media.