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Social media has been a powerhouse for quite some time – but there are still a lot of businesses and brands that aren’t quite sure how to leverage social media to help attract prospective clients and engage different audiences. We talk you through a few ways that your business can get the most out of social media.

There are bad blogs all over. Too much poor writing boring too many people to tears. But why should blogs be any better? And what if your product isn’t necessarily easy to write about or charming? Learn why blogs are incredibly important to helping capture an audience, and how you should write about your brand and product.

To have an autobiography that carries a brand for 50 years takes work. To have the brand you sell, the company you lead, the product you endorse be weighty enough to reflect your deepest values requires a dose of courage that most in business wouldn’t dare. But they should.

Four ways that a brand with an intangible product can still wrap its lasso around the summer and pull its customers in close.

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Some brands are simply made for the summer. Others are made by it. From shoes to beer, we take a look at how brands can embrace the Dao of summer and turn white-hot like a noonday July sun, attracting customers and the jealousy of other brands.