Trust Made Growth Results
You know your customer, do they know you?
Ventures high in Community and low in Positioning (see below) have the energy of a successful politician, attracting people, and building relationships. You often say, “we have no real competitors.”
This wishful thinking makes you naïve both about how your customer makes decisions and what your prospects need from you, limiting your growth.
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Community
Highest score
Community is how we imagine, engage, and activate our best prospective and current clients, constituents, team members, and partners.
Positioning
Lowest Score
Positioning is how we understand the choices our clients make and how we define our ability to solve their problems vis-a-vis all the other options they could choose.
