Trust Made Growth Results
Competitive and a little empty inside.
Ventures high in Positioning and low in Culture (see below) are primed strategically for growth, but will continue to struggle because the insides don’t meet the outsides.
Great Positioning without great Culture can feel all head and no heart, creating burnout and churn (in both customers and employees) that feels like two steps forward, three steps back.
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Positioning
Highest score
Positioning is how we understand the choices our clients make and how we define our ability to solve their problems vis-a-vis all the other options they could choose.
Culture
Lowest Score
Culture is the implicit way of being in an organization made up of its myths, rhythms, artifacts, and stories. It is made and unmade by relationships.
