Posts Tagged ‘Strategy’
Formula for Failed Succession
Successor leaders nearly always come into an organization in need of change. Depending on the Founder’s awareness of their weaknesses, the change may be large or small, a revolution or evolution. Regardless, successors seldom are there to stay the course.
They must manage change. But the way they often go about it s a formula for a failed succession.
Read More5 Things CEOs Do to Undermine Marketing
CEOs and their peers in the C-suite want marketing to do more and do better. Likewise, marketers want to see their work valued and work within their zone of strength.
But all too often, particularly in mid-market service firms like tech, wealth, and education, the Clash between executive culture and marketing culture enflames tension and frustration, dampening results.
Read MoreHow To be trusted in the age of cynicism
How do you get customers to trust you again when we’re think in an age of distrust and cynicism? Step 1: Trust the Distrust. The next steps and more ideas on winning customer loyalty.
Read MoreHacking a recession
In a recession, every brand CEO and leader has one thing on their mind: survival. But what if more than survival was possible? What if there was a way to emerge from a recession in a position to thrive and dominate your industry? No, it isn’t a gimmick or a fantasy. It’s actually possible. We’ll tell you how.
Read MoreHow Web 2.0 Destroyed the World
TRUST, it’s the hardest thing to find these days. Turns out the way we use the old WWW has a whole lot to do with it, particularly a revolution that is now in its twilight called Web 2.0. If your business is on the hunt for trust, read more.
Read MoreThe Trend Giveth and the Trend Taketh Away
We’ve watched a number of high-profile brands take hits to their reputation, customer retention, and bottom line this past year. And the reason for it? Trend-chasing. We’ll give you 3 reasons trend chasing is a bad idea, especially as a primary strategy. And 1 thing you can actually learn from trends.
Read MoreIs Marketing Doing The Wrong Job?
Many marketers and marketing departments are doing the wrong job, and have been for awhile now. What’s a CEO to do? Get clear on marketing’s real job, and how to track whether it’s succeeding. You can find ideas on both right here.
Read MoreStand Out
In the emerging economy, how brands attract attention has fundamentally changed (for the better). Now, instead of all-out advertising grabs, brands are learning to create something healthier, and more customer-focused. But what that looks like, and the strategy that governs its use is dependant on your industry and your brand’s place in it. We break it all down!
Read MoreMore Than A Feeling
So many companies and leaders are looking for a fast route to growth or higher revenue. And many see the word “brand” as a placeholder for all their hopes, dreams, aspirations, and alchemy. But there are a great many misconceptions when it comes to brand and how it works. So we’re setting the record straight.
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