Education marketing is broken.
Education institutions have tried a portfolio of tired tools to push back the tide of cultural criticism, tools built for problems that no longer exist. Hiring Ed growth and organizational health strategies are too tied to past models. Fresh thinking is required.
All Risk, Fewer Rewards
The status quo doesn't have to define your institution's future.
“Liberal Arts” or “Community College” are no longer stable categories for institutions. Carving out a distinct and specific space in the market is essential to growing through this generational shift. Classic marketing techniques, broadly budget poor cannot help your steer through the current waves. The current culture's distrust in Higher Education is a map to your institutions unique way through, if you know how to read the map.
Why colleges call CultureCraft:
Enrollment strategy is not matching with target student population.
Misalignment between academic and operational expectations on how to grow and why.
Marketing departments are overrun by communication requirements that don't actually grow the college
(During your call, you'll get immediate feedback from industry veteran and CultureCraft founder, Nick Richtsmeier.)
How we serve Higher Ed
No simple problems. No boilerplate solutions.
Growth Check Diagnostic
We use our framework to transform symptoms into pathways for solution, elminating waste and distraction along the way.
Analysis & Strategy
We help the organization focus on one or two strategic growth initiatives that are finely tuned to your strategic goals and culture.
Aligned Implementation
We oversee and facilitate alignment between academic leadership, cabinets, enrollment, and development to implement go-to-market solutions that custom-designed for your institution.