How Good Businesses Sell Expertise in the AI Economy
Buyer resistance is at an all-time high. Constrained budgets, economic uncertainty, a hobbled AI-drenched internet, and four decades of rising distrust have made selling into today's market harder.
But here's the good news: today's trustbroken economy is also rich with opportunity for leaders who know how trust-made selling really works.
In this workshop, Nick Richtsmeier, author of The Damn Rules, and the creator of Trust-Made Growth®, will teach you how to confidently sell premium services at a premium price in the AI economy, based on what's working today.
We go LIVE Thursday, September 3rd at 11:00am CT/12:00pm EDT.
event Date: THURSDAY, September 3, 2026 at 11am ct/noon et
Workshop agenda:
Trust-Made Growth® insights you won't get anywhere else, including:
- How to confidently sell a premium knowledge service at a premium price in the AI economy
- How to recognize and solve for the trust-resistance that's embedded in today's buyer of expert services
- The exact Growth Ceiling you're likely facing right now, and the signs and symptoms to know when you're ready to move past it
- The specific trust-eating activities your sales and marketing team is engaging in, and what to do instead if your business depends on relationships and being perceived as a valuable expert
Who this live workshop is for
This workshop is for good businesses who lead with value and know their ability to sell knowledge and expertise at a premium are particularly at risk in an AI-made economy where value is made to seem free. (Even though you know it's not.) Your work is most requiring of trust and yet almost everything being done by the large players is trust-breaking. Sustainable, long-term growth for your venture depends on your ability to navigate the cynicism and mistrust your customers are feeling. And you won't do that by marketing your way out of the problem - you need a new system entirely.
If you're the kind of leader or founder who is excited by the prospect of returning to the ways people build, collaborate and buy and who wants a proven system for leading with value that clients will pay premium fees to get (even when AI is an option), then you're the right person for this live sales workshop. You'll leave the workshop knowing what you need to put in place to confidently sell premium services for premium fees and grow past the growth ceiling ventures of your size tend to face as they grow from $1-3m to $10m+.
One-time only on Thursday, Sep 3, 2026 at 11am CT/12pm ET
Led by Nick Richtsmeier, Host of Damns Given and Principal at CultureCraft
Addresses the Specific Issues Facing Ventures Selling Knowledge & Expertise
MEET your workshop host
Nick Richtsmeier
All my work and the work of our teams is to invite you consider a possibility: that the firm you have in your mind, the one that grows past the successes you already had, past the old constraints, the one that serves more people, deepens your values, and expands the good you are already doing to more clients and more communities - that firm - is not only possible, it is the one thing you should be focusing on next.
This webinar, "Good Business Problems" is an opportunity for you to consider how you can realistically grow your venture in today's economy without playing the extractive games that monopolistic big tech platforms ask you to do in the name of reach. Learn how you and your team can stay in alignment with your values, build trust with a wider audience, and enter your next stage of growth with intentionality. And the good news? The very actions you'll need to take to get and keep clients in today's environment are also those which feel good, foster deep relationships, and build ventures that will last 100 years.
Join me on September 3rd to receive tangible insights that apply to your current stage of growth, based on real-world experience doing this with founders just like you who were able to build for their next era without losing themselves along the way.
The time for leaders like you to step up is now, and I can't wait to see you there.
