marketing is where you feel the problem.
Strategy is where you solve it.
You can’t build an organization that transform the life of your clients, owners and team members without marketing. But marketing isn’t your problem; it’s your symptom. After 20 years working in trust businesses like wealth management, education, and non-profit, I created CultureCraft to break the tired rules of value creation and delivery that plague trust businesses. Ventures like yours outgrow your ability to grow. And then you call us.
Nick Richtsmeier
Founder and Lead Strategist
What we do.
We break the growth ceilings of ventures that command trust by unlocking the systemic barriers to and opportunities for brand and cultural change.
Why we do it.
To build a world where commerce is beautiful, business is good, and ventures are true.
Our Industries
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Wealth Management
We’ve advised dozens of RIAs, helping them transition out of the legacy constraints of the industry and position themselves for the next 20 years of growth. We specialize in advisory groups with 50+ advisors and multiple locations.
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Education & Community
From professional development to community services groups, we advise value-driven companies who traffic in trust to break free from marketing methods that don’t match their principles, and grow via credibility and authenticity.
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Consultative Tech
No quick fix SAAS here. We advice high-value technology service companies powered by differentiated innovation (AL/ML/Fintech). Our clients’ role in the market depends on trust with their clients in worlds most trusted industries.
WHAT WE VALUE
Curiosity.
We are a team that asks questions. And when we get the answers, we ask further. Curiosity is the heart of innovation because it is fueled by humility and powers transformative strategy.
We are always going to seek to understand.
Plurality.
There are no self-made people. We all stand on the shoulders of giants and we stand hand-in-hand. Because our work is fundamentally creative, we depend on those who have gone before us, the trustworthiness of our clients, and the interdependence of our team.
Genius is plural.
Grit & Grace.
Uncertainty is essential to marketing’s formula and implied in every great piece of design. Because of this, we are a team that welcome’s the unexpected. Along the way, we press forward with fortitude (grit) and treat each person with the dignity of a fellow traveler (grace).
How we go is as important as where we go.
