Consultative Tech
Making more than SAAS
The SAAS business has seen better days. As the cost of capital has increased, the field is overrun by incumbents moving to "efficiency" rather than innovation, leaving the real game-changers fighting upstream. Value-driven developers and technology-powered teams need a new path.
All Risk, Fewer Rewards
Center your customer within your growth strategy.
Classic funnel and pipeline strategies that fueled the rise and fall of SAAS misunderstood one fundamental thing: every business's first product must be trust. A fact that's 10x when you sell to long-term customers in complex industries like technology and software.
Why tech companies call CultureCraft:
Their product doesn't fit into existing categories
Legacy players are crowding innovation and they need to break through the noise to gain customers
The SAAS playbook of growth isn't working and they're on the tactical hamsterwheel
They're trying to make the move from product to platform
(During your call, you'll get immediate feedback from industry veteran and CultureCraft founder, Nick Richtsmeier.)
How we serve technology firms
Elevating Signal in an Industry of Noise
Growth Check Diagnostic
We use our proprietary process to evaluate your growth culture and path to market, surfacing opportunities and resistance.
Analysis & Strategy
We build custom growth maps for your go-to-market based on differentiated positioning and a clear "how-to-win" strategy. We aren't selling marketing for marketing's sake, but custom designing growth for you.
Integrated Implementation
We work across agencies and internal leadership to define and build all areas of the growth initiative: onboarding, sales motion, brand awareness, and CX execution that produces long-term credibility.