Trust Made Growth Results
What a cool place,
seems familiar?
Ventures high in Culture and low in Positioning (see below) are great places to work. Your people tend to attract new business, but growth is hard to manage because you’re not clearly recognizable in the marketplace as different.
Culture is powerful but not enough. Your internal focus has to become externally evident.
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Culture
Highest score
Culture is the implicit way of being in an organization made up of its myths, rhythms, artifacts, and stories. It is made and unmade by relationships.
Positioning
Lowest Score
Positioning is how we understand the choices our clients make and how we define our ability to solve their problems vis-a-vis all the other options they could choose.
