Trust Made Growth Results
You make a difference, but to whom?
Ventures high in Positioning and low in Community (see below) have a growth strategy that should work but lacks a clear target market. Your disconnection from a definable target client that is a great fit for what you do wil continue to inhibit growth.
Great Positioning is pretty ephemeral until its aligned to a great community of people.
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Positioning
Highest score
Positioning is how we understand the choices our clients make and how we define our ability to solve their problems vis-a-vis all the other options they could choose.
Community
Lowest Score
Community is how we imagine, engage, and activate our best prospective and current clients, constituents, team members, and partners.
