Content is easy and other lies

In the late-stage digital marketing landscape, content is king. Brands everywhere have begun to realize that they will need to provide content to their customers to keep them engaged and generate revenue. But marketing gurus and ad agencies seem to talk about content like it’s easy. Like anyone can do it. So why is it so hard then? The answers, and ways to produce better content, inside.

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People like me do stuff like this

Many brands only have a vague sense of who their ideal customer is, and even more of them are unsure of how to speak a language that centers their customer, rather than themselves. We’ll break down some ideas for how to find your ideal customer, and speak straight to them, in this piece.

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Spaghetti salad

Customer journeys. Many brands treat them like clear, straightforward affairs. In reality, most customer journeys look more like spaghetti salad: interwoven, doubling back on themselves, difficult to tell where one piece ends, and another begins. We talk through some of the questions customers will ask at different stages of the process.

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You Get The Customers You Love

Tragically, many brands don’t care for their clients beyond what they might get out of them. But learning to love your customers, and centering them and their needs might be the most powerful thing you could do to grow your business.

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