Every Future Needs A Funeral

Brand leaders and C-suite executives have a tendency to stay in business plans, strategies, designs, campaigns, and other activities longer than is profitable or productive, because of the money or energy or reputation already sunk in it. We spend some time talking about how leaders can break the cycle.

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Champagne Outcomes

How do you know the KPIs and marketing metrics you’re using are the right ones? We’ll give you 10 steps to consider when you’re building out your brand’s metrics, and why celebrating the right accomplishments can boost your brand’s productivity and output.

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