Posts Tagged ‘Marketing’
WHAT MARKETING’S NOT TELLING YOU: VOL 1
Lots of CEOs and industry leaders have a sneaking suspicion that their marketing departments (those shadowy magicians) are keeping some secrets from them. And they’re not wrong. Marketing is keeping things from you. We start with the first secret of marketing departments: no one is paying attention.
Read MoreContent is easy and other lies
In the late-stage digital marketing landscape, content is king. Brands everywhere have begun to realize that they will need to provide content to their customers to keep them engaged and generate revenue. But marketing gurus and ad agencies seem to talk about content like it’s easy. Like anyone can do it. So why is it so hard then? The answers, and ways to produce better content, inside.
Read MoreWhy Does Everything look like canva?
Like many other new tech solutions, Canva seems poised to revolutionize brand design and marketing with simplicity. But is it actually doing the work design should be doing? What should CEOs, conscience of every penny they’re spending, do to maximize their design?
Read MoreDoes This work?
A few months back we stumbled across a series of ads for the state of Nebraska, that we hated. We thought they sucked and were going to write a piece about that. Until we found out that the ad was an unmitigated success. What did we get wrong, that the state of Nebraska got right?
Read MoreDear marketing, what have you been telling the leads? love, sales.
Marketing departments and sales departments are famously at odds. But for this piece, we wanted to highlight why marketing has to do a better job of setting sales up for success, and sales has to understand that it’s job is marketing too.
Read MoreDear sales, where are all the leads? Love marketing
It’s just another day at a company like yours. And like any other day, shots get fired between marketing and sales.
Read MoreMixtape!
There’s nothing quite like the past to provoke both feelings of joy and nostalgia. But for these 6 old marketing tools, updated for the emerging economy, there’s no time like the present. We talk through how each marketing tool has been updated to resonate with modern audiences, and how you can use them right now, today.
Read MoreSpaghetti salad
Customer journeys. Many brands treat them like clear, straightforward affairs. In reality, most customer journeys look more like spaghetti salad: interwoven, doubling back on themselves, difficult to tell where one piece ends, and another begins. We talk through some of the questions customers will ask at different stages of the process.
Read MoreIs This Thing On?
How in the heck do you know if your marketing is actually working? LeadGeners point to their leads. Bottom-liners point to their profits. Blog geeks (go easy on the blog geeks, yeah?) point to their page hits. But are any of these (or all of these) actually measures of marketing that are working? We DEMAND an answer.
Read MoreHow Web 2.0 Destroyed the World
TRUST, it’s the hardest thing to find these days. Turns out the way we use the old WWW has a whole lot to do with it, particularly a revolution that is now in its twilight called Web 2.0. If your business is on the hunt for trust, read more.
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