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WHAT MARKETING’S NOT TELLING YOU: Vol 2

WHAT MARKETING’S NOT TELLING YOU: Vol 2

We know it’s sometimes easier to fix problems that are superficial, rather than deep-seated core issues. It’s human to avoid problems, and we’re often encouraged to do so. But CEOs don’t have the luxury of avoiding problems - REAL problems. And too often, the marketing department is asked to fix something, that’s not the real problem. The solution?

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