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WHAT MARKETING’S NOT TELLING YOU: Vol 2
We know it’s sometimes easier to fix problems that are superficial, rather than deep-seated core issues. It’s human to avoid problems, and we’re often encouraged to do so. But CEOs don’t have the luxury of avoiding problems - REAL problems. And too often, the marketing department is asked to fix something, that’s not the real problem. The solution?
Champagne Outcomes
How do you know the KPIs and marketing metrics you’re using are the right ones? We’ll give you 10 steps to consider when you’re building out your brand’s metrics, and why celebrating the right accomplishments can boost your brand’s productivity and output.
Is Marketing Doing The Wrong Job?
Many marketers and marketing departments are doing the wrong job, and have been for awhile now. What’s a CEO to do? Get clear on marketing’s real job, and how to track whether it’s succeeding. You can find ideas on both right here.
Only The Few
The world of the business has unquestionably changed, propelling brands and their leaders into an emerging economy that only a few are ready for. What are the signposts of such a world, and how do brands make the most of their spot in it?
Scrubbed
When cosmetics-giant Lush walked away from Social Media last week, they chose an uncertain future over one that could potentially hurt their customer. The catalyst was social media, but the choice had been made long ago. We break down a few of the lessons for brands in Lush’s decision, as well as whether brands should continue to engage with social media and how to navigate the murky waters.
More Than A Feeling
So many companies and leaders are looking for a fast route to growth or higher revenue. And many see the word “brand” as a placeholder for all their hopes, dreams, aspirations, and alchemy. But there are a great many misconceptions when it comes to brand and how it works. So we’re setting the record straight.
Getting To Scale
Do you even lift, bro? Brands with synthetically pumped-up marketing muscles are cropping up more and more these days. But how long can they last? And is there another way to meet this fast-paced consumer market without relying on a hollow brand physique? The answer is yes.
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