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Turning Employees Into Brand Ambassadors
We've all had the dream of hiring or finding an employee whose online presence becomes a boon for the brand. A unicorn who increases reputation and revenue through their network. But what if unicorns were real? Would you know how to lead one? How about a whole team of them? We give you 6 Tips for helping your employees become the kind of brand ambassadors you’ve only dreamed of.
Scrubbed
When cosmetics-giant Lush walked away from Social Media last week, they chose an uncertain future over one that could potentially hurt their customer. The catalyst was social media, but the choice had been made long ago. We break down a few of the lessons for brands in Lush’s decision, as well as whether brands should continue to engage with social media and how to navigate the murky waters.
Something Wicked This Way Comes
After years of negative press and now landmark revelations by a whistle-blower, Facebook is up against the ropes. Their big move? Changing their name. Is it enough? Not hardly.
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