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Content is easy and other lies
In the late-stage digital marketing landscape, content is king. Brands everywhere have begun to realize that they will need to provide content to their customers to keep them engaged and generate revenue. But marketing gurus and ad agencies seem to talk about content like it’s easy. Like anyone can do it. So why is it so hard then? The answers, and ways to produce better content, inside.
Spaghetti salad
Customer journeys. Many brands treat them like clear, straightforward affairs. In reality, most customer journeys look more like spaghetti salad: interwoven, doubling back on themselves, difficult to tell where one piece ends, and another begins. We talk through some of the questions customers will ask at different stages of the process.
Getting To Scale
Do you even lift, bro? Brands with synthetically pumped-up marketing muscles are cropping up more and more these days. But how long can they last? And is there another way to meet this fast-paced consumer market without relying on a hollow brand physique? The answer is yes.
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