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formula for failed succession
Successor leaders nearly always come into an organization in need of change. Depending on the Founder's awareness of their weaknesses, the change may be large or small, a revolution or evolution. Regardless, successors seldom are there to stay the course.
They must manage change. But the way they often go about it s a formula for a failed succession.
5 THINGS CEOS do to UNDERMINE Marketing
CEOs and their peers in the C-suite want marketing to do more and do better. Likewise, marketers want to see their work valued and work within their zone of strength.
But all too often, particularly in mid-market service firms like tech, wealth, and education, the Clash between executive culture and marketing culture enflames tension and frustration, dampening results.
AntiSocial Business
Social media has changed the way we live, work and connect. The platforms have elected presidents, toppled regimes and memed us into oblivion. Now a new question has emerged - can you grow a business without using social media at all?
Dear marketing, what have you been telling the leads? love, sales.
Marketing departments and sales departments are famously at odds. But for this piece, we wanted to highlight why marketing has to do a better job of setting sales up for success, and sales has to understand that it’s job is marketing too.
Dear sales, where are all the leads? Love marketing
It’s just another day at a company like yours. And like any other day, shots get fired between marketing and sales.
Mixtape!
There’s nothing quite like the past to provoke both feelings of joy and nostalgia. But for these 6 old marketing tools, updated for the emerging economy, there’s no time like the present. We talk through how each marketing tool has been updated to resonate with modern audiences, and how you can use them right now, today.
Spaghetti salad
Customer journeys. Many brands treat them like clear, straightforward affairs. In reality, most customer journeys look more like spaghetti salad: interwoven, doubling back on themselves, difficult to tell where one piece ends, and another begins. We talk through some of the questions customers will ask at different stages of the process.
GROWING PAINS
Not all brand growth is the same. There are some key revenue ceilings that many brands hit, but nothing changes internally or with their marketing. That can signal problems down the line. We take a look at the 4 Revenue Ceilings and what they mean for your brand’s marketing, strategy, and internal structure.
Sell Your Soul: 10 Ways Leadgen Can Ruin Your Brand’s Reputation
Leadgen has been wildly popular since the early days of attribution. But now, with attribution dying a slow death, is Leadgen still the best way to grow your business? And more importantly, can it hurt your brand’s reputation?
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