Organizations like yours simply cannot work on conventional wisdom.
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What is intellectual capital?
Intellectual capital is the next great competitive edge. Businesses that harness it are not just responsive to market changes but creators of them, driving innovation. Through their investments in human capital, relational capital, and structural capital they will become the stewards of wisdom, trust, and culture.
Dear marketing, what have you been telling the leads? love, sales.
Marketing departments and sales departments are famously at odds. But for this piece, we wanted to highlight why marketing has to do a better job of setting sales up for success, and sales has to understand that it’s job is marketing too.
Dear sales, where are all the leads? Love marketing
It’s just another day at a company like yours. And like any other day, shots get fired between marketing and sales.
Six levels up
The very best content and design is transparent, allowing the customer to see your product, message, or brand in the fullness of its authenticity - immediately and always. If your customer is going to see you for what you truly are, you’re gonna have to level up that content and design. So here are 6 ways to do just that.
new math is the brand killer
What the hell is marketing? No really, in today's new and emerging economy, where "digital" marketing is dying - what is it actually supposed to be and how are CEOs meant to use it?
how a simple newsletter strategy changed everything
We're celebrating one entire year's worth of MADE volumes. In doing so, we decided to share some of our most hard-won and insightful lessons learned about making a weekly newsletter, and how you can make one too. Our sincerest thanks for lending us your inbox and attention for the past year. Here's to another 52!
How To be trusted in the age of cynicism
How do you get customers to trust you again when we're think in an age of distrust and cynicism? Step 1: Trust the Distrust. The next steps and more ideas on winning customer loyalty.
Hacking a recession
In a recession, every brand CEO and leader has one thing on their mind: survival. But what if more than survival was possible? What if there was a way to emerge from a recession in a position to thrive and dominate your industry? No, it isn’t a gimmick or a fantasy. It’s actually possible. We’ll tell you how.
GROWING PAINS
Not all brand growth is the same. There are some key revenue ceilings that many brands hit, but nothing changes internally or with their marketing. That can signal problems down the line. We take a look at the 4 Revenue Ceilings and what they mean for your brand’s marketing, strategy, and internal structure.
Is This Thing On?
How in the heck do you know if your marketing is actually working? LeadGeners point to their leads. Bottom-liners point to their profits. Blog geeks (go easy on the blog geeks, yeah?) point to their page hits. But are any of these (or all of these) actually measures of marketing that are working? We DEMAND an answer.
The Funnel Is Dead, Long Live The Funnel
Marketers love to declare the death of the funnel. But when asked what new solutions they might have to address today’s marketing needs, too often their response is: A new funnel! The answer is not a new funnel. The answer isn’t even a marketing strategy. The answer starts with understanding and committing to your revenue strategy.
Champagne Outcomes
How do you know the KPIs and marketing metrics you’re using are the right ones? We’ll give you 10 steps to consider when you’re building out your brand’s metrics, and why celebrating the right accomplishments can boost your brand’s productivity and output.
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