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Six levels up
The very best content and design is transparent, allowing the customer to see your product, message, or brand in the fullness of its authenticity - immediately and always. If your customer is going to see you for what you truly are, you’re gonna have to level up that content and design. So here are 6 ways to do just that.
new math is the brand killer
What the hell is marketing? No really, in today's new and emerging economy, where "digital" marketing is dying - what is it actually supposed to be and how are CEOs meant to use it?
how a simple newsletter strategy changed everything
We're celebrating one entire year's worth of MADE volumes. In doing so, we decided to share some of our most hard-won and insightful lessons learned about making a weekly newsletter, and how you can make one too. Our sincerest thanks for lending us your inbox and attention for the past year. Here's to another 52!
How To be trusted in the age of cynicism
How do you get customers to trust you again when we're think in an age of distrust and cynicism? Step 1: Trust the Distrust. The next steps and more ideas on winning customer loyalty.
Hacking a recession
In a recession, every brand CEO and leader has one thing on their mind: survival. But what if more than survival was possible? What if there was a way to emerge from a recession in a position to thrive and dominate your industry? No, it isn’t a gimmick or a fantasy. It’s actually possible. We’ll tell you how.
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