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5 THINGS CEOS do to UNDERMINE Marketing
strategy, Marketing Strategy Nick Richtsmeier strategy, Marketing Strategy Nick Richtsmeier

5 THINGS CEOS do to UNDERMINE Marketing

CEOs and their peers in the C-suite want marketing to do more and do better. Likewise, marketers want to see their work valued and work within their zone of strength.

But all too often, particularly in mid-market service firms like tech, wealth, and education, the Clash between executive culture and marketing culture enflames tension and frustration, dampening results.

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