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Follow The Leader
2021 saw the demise of attribution, rise of D2C to an epic scale, and a reinvention of what a transparent brand should look like if it wants to reach customers. Now 2022 promises even more change, and the need for brave brand leaders has never been more necessary. We lay out the case for courage and risk taking - the only way to stay competitive in 2022.
Flame Broiled
Burger King has had an abysmal 2021, which apexed last month with the exit of a fourth marketing executive in this calendar year. How exactly did Burger King squander the promise of a 2020 that saw rising revenue and renewed appreciation? By trying to attract the wrong customer. We offer a cautionary tale to all brands looking to grow, especially those in emerging spaces.
Does Your Brand Cost More Than It’s Worth?
Almost every brand has a hidden “tax” that the rest of the company is paying. It could be a flagging part of their reputation, a dwindling product, a CEO’s pet project, or something even more difficult to see. But it’s there. How do you identify it? We’re going to give you a tool for that.
Brands Go Back Outside To Play
No matter how accessible digital spaces become for consumers, the truth is that there will always be a need and desire for brand interactions in the real world. Which should your brand be focusing on?
Can A Logo Tell The Truth?
We make good work. But what happens when our good work isn’t what’s best for our clients? The answer to that dilemma may surprise you.
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