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Is This Thing On?
How in the heck do you know if your marketing is actually working? LeadGeners point to their leads. Bottom-liners point to their profits. Blog geeks (go easy on the blog geeks, yeah?) point to their page hits. But are any of these (or all of these) actually measures of marketing that are working? We DEMAND an answer.
Champagne Outcomes
How do you know the KPIs and marketing metrics you’re using are the right ones? We’ll give you 10 steps to consider when you’re building out your brand’s metrics, and why celebrating the right accomplishments can boost your brand’s productivity and output.
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