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Why Is Everyone Saying “DemandGen?”
Brands looking to escape the vortex of LeadGen habits, especially in a post-attribution world, are looking to DemandGen as a beacon of hope. But is it actually anything new? Or just another marketing trend trying to gain attention and followers? We sort through the demand for DemandGen and highlight whether brands should make the switch.
Sell Your Soul: 10 Ways Leadgen Can Ruin Your Brand’s Reputation
Leadgen has been wildly popular since the early days of attribution. But now, with attribution dying a slow death, is Leadgen still the best way to grow your business? And more importantly, can it hurt your brand’s reputation?
The Funnel Is Dead, Long Live The Funnel
Marketers love to declare the death of the funnel. But when asked what new solutions they might have to address today’s marketing needs, too often their response is: A new funnel! The answer is not a new funnel. The answer isn’t even a marketing strategy. The answer starts with understanding and committing to your revenue strategy.
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