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Dear marketing, what have you been telling the leads? love, sales.
Marketing departments and sales departments are famously at odds. But for this piece, we wanted to highlight why marketing has to do a better job of setting sales up for success, and sales has to understand that it’s job is marketing too.
Only The Few
The world of the business has unquestionably changed, propelling brands and their leaders into an emerging economy that only a few are ready for. What are the signposts of such a world, and how do brands make the most of their spot in it?
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