Organizations like yours simply cannot work on conventional wisdom.
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Dear marketing, what have you been telling the leads? love, sales.
Marketing departments and sales departments are famously at odds. But for this piece, we wanted to highlight why marketing has to do a better job of setting sales up for success, and sales has to understand that it’s job is marketing too.
Dear sales, where are all the leads? Love marketing
It’s just another day at a company like yours. And like any other day, shots get fired between marketing and sales.
Is Marketing Doing The Wrong Job?
Many marketers and marketing departments are doing the wrong job, and have been for awhile now. What’s a CEO to do? Get clear on marketing’s real job, and how to track whether it’s succeeding. You can find ideas on both right here.
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