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Spaghetti salad
Customer journeys. Many brands treat them like clear, straightforward affairs. In reality, most customer journeys look more like spaghetti salad: interwoven, doubling back on themselves, difficult to tell where one piece ends, and another begins. We talk through some of the questions customers will ask at different stages of the process.
Is This Thing On?
How in the heck do you know if your marketing is actually working? LeadGeners point to their leads. Bottom-liners point to their profits. Blog geeks (go easy on the blog geeks, yeah?) point to their page hits. But are any of these (or all of these) actually measures of marketing that are working? We DEMAND an answer.
Getting To Scale
Do you even lift, bro? Brands with synthetically pumped-up marketing muscles are cropping up more and more these days. But how long can they last? And is there another way to meet this fast-paced consumer market without relying on a hollow brand physique? The answer is yes.
Why Marketing Sucks… But Doesn’t Have To
A fire has come in the marketing landscape, burning down the cheap, fast, and dishonest ways of the past. In its wake, something new will grow up. But what is that thing?
Death to Our Heroes
Creative Director Christophe Laurenceau knows the exquisite pain of watching his business heroes actively work against the best interest of their followers. And he’s done with it. His thoughts, and the antidote to influencer bullshit, inside.
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