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Many brands only have a vague sense of who their ideal customer is, and even more of them are unsure of how to speak a language that centers their customer, rather than themselves. We’ll break down some ideas for how to find your ideal customer, and speak straight to them, in this piece.
Champagne Outcomes
How do you know the KPIs and marketing metrics you’re using are the right ones? We’ll give you 10 steps to consider when you’re building out your brand’s metrics, and why celebrating the right accomplishments can boost your brand’s productivity and output.
How Web 2.0 Destroyed the World
TRUST, it's the hardest thing to find these days. Turns out the way we use the old WWW has a whole lot to do with it, particularly a revolution that is now in its twilight called Web 2.0. If your business is on the hunt for trust, read more.
The Trend Giveth and the Trend Taketh Away
We’ve watched a number of high-profile brands take hits to their reputation, customer retention, and bottom line this past year. And the reason for it? Trend-chasing. We’ll give you 3 reasons trend chasing is a bad idea, especially as a primary strategy. And 1 thing you can actually learn from trends.
Stand Out
In the emerging economy, how brands attract attention has fundamentally changed (for the better). Now, instead of all-out advertising grabs, brands are learning to create something healthier, and more customer-focused. But what that looks like, and the strategy that governs its use is dependant on your industry and your brand’s place in it. We break it all down!
Growth Spurt
The problem of commoditization plagues many industries but seems prevalent especially in emerging ones. For the cannabis industry, the blessing of growth the past 10 years, has seemed precipitously followed by a rapid curse of commoditization, thwarting its attempts at shaking its old stigmas and capturing mass audiences. How do brands break out of the status quo? Differentiation.
Follow The Leader
2021 saw the demise of attribution, rise of D2C to an epic scale, and a reinvention of what a transparent brand should look like if it wants to reach customers. Now 2022 promises even more change, and the need for brave brand leaders has never been more necessary. We lay out the case for courage and risk taking - the only way to stay competitive in 2022.
Scrubbed
When cosmetics-giant Lush walked away from Social Media last week, they chose an uncertain future over one that could potentially hurt their customer. The catalyst was social media, but the choice had been made long ago. We break down a few of the lessons for brands in Lush’s decision, as well as whether brands should continue to engage with social media and how to navigate the murky waters.
5 Questions Your Content Should Be Able To Answer
There’s a lot of bad content marketing out there. Wouldn’t it be nice if there were a simple, visual reference you could have to create and evaluate content more effectively? Yeah, we thought that too. So we made you one.
More Than A Feeling
So many companies and leaders are looking for a fast route to growth or higher revenue. And many see the word “brand” as a placeholder for all their hopes, dreams, aspirations, and alchemy. But there are a great many misconceptions when it comes to brand and how it works. So we’re setting the record straight.
Expanding Our Reach
As CultureCraft grows, our demand for top-tier talent and A-players who can elevate our brand and those of our clients becomes increasingly paramount. But what exactly do we look for in great candidates, and where are we headed as a team?
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